Services
Web Design, Local SEO & AI Search Optimization
We build the website, rank it on Google, get it recommended by AI tools like ChatGPT and Perplexity, and track how you stack up against competitors — every month. One partner, full visibility, real results.
53
Signals audited per business
100%
Free to start — no credit card
30+
Ranking factors tracked monthly
5
AI platforms monitored for mentions
How It Works: From Free Audit to Measurable Growth
Your audit shows the gaps. We fix them — and keep monitoring so nothing falls behind again.
Audit
Free 53-signal analysis across Technical SEO, Entity & Schema, AEO Readiness, and LLM Visibility — plus competitor benchmarking.
Report
Detailed branded report with scores, competitor comparison, and a prioritized action plan showing exactly what to fix first.
Execute
We fix the technical gaps, build the content, optimize the profiles, set up the CRM, and implement the systems.
Monitor
Monthly reports tracking rankings, traffic, AI mentions, review growth, and competitor movements — with a strategy call.
Website Design & Development
A website that works as hard as you do.
Your website is not a brochure. It's a tool. It should load fast, look professional on every device, and convert visitors into booked calls. We build clean, mobile-first websites with conversion-focused layouts, SEO baked in from day one, and clear calls to action — not templates from a page builder.
What's included
- Custom mobile-first website design and development
- Conversion-focused layout and CTAs
- On-page SEO setup (title tags, meta, schema markup)
- Google Analytics and Search Console integration
- Core Web Vitals optimization
- Ongoing hosting and maintenance
Local SEO & Search Ranking
Get found when customers search for what you do.
When someone in Chatham-Kent searches for your service, Google decides who they see. We optimize your entire search presence — on-page SEO, keyword targeting, backlink strategy, and technical health — so you show up where it matters. Monthly reporting shows exactly what's working.
What's included
- Technical SEO audit and fixes (crawlability, indexing, speed)
- Keyword research and on-page optimization
- Backlink profile analysis and link building strategy
- Competitor keyword gap analysis
- Monthly ranking and traffic reports
- Google Search Console monitoring
AI Search Optimization (AEO & GEO)
Get recommended by ChatGPT, Perplexity, and Google AI.
Search is no longer just Google blue links. AI tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews are answering questions about local businesses — and most businesses are invisible to them. We audit your AI visibility, fix the technical and content gaps, and track your brand mentions across AI platforms monthly.
What's included
- AI Visibility Score — how AI tools see your brand today
- Structured data and entity markup for machine comprehension
- Content optimization for answer engine extraction
- AI brand mention tracking across ChatGPT, Perplexity, Gemini
- Competitor AI visibility comparison
- Monthly AI search performance reporting
Competitor Intelligence & Benchmarking
Know exactly how you stack up — and where to strike.
We don't just audit your site — we audit your competitors too. See how your traffic, keywords, backlinks, reviews, and AI visibility compare to the businesses you're competing against. Know where they're beating you, where you're ahead, and where the biggest opportunities are to take market share.
What's included
- Competitor website and SEO benchmarking
- Keyword gap analysis — what they rank for and you don't
- Backlink gap analysis — who links to them but not you
- Review volume and rating comparison
- AI mention comparison across major LLM platforms
- Monthly competitive landscape report
Google Business & Review Management
Show up first. Look best. Get picked.
Your Google Business Profile is your most important local search asset. We optimize it completely, build a system to generate more reviews from every transaction, and monitor your local rankings monthly. More reviews at higher ratings means more calls — it's the highest-ROI activity available to a local business.
What's included
- Google Business Profile optimization
- Automated review generation system
- Review response templates and monitoring
- Local keyword ranking tracking
- Monthly GBP performance reporting
- Competitor review volume comparison
CRM Setup & Lead Automation
Your customer list is a mess. We fix that.
Most local businesses have customer data scattered across invoicing software, email inboxes, sticky notes, and someone's memory. We consolidate everything into a clean, usable CRM — then build automated follow-up workflows so leads get followed up, unsold quotes get chased, past customers get reactivated, and nothing gets forgotten.
What's included
- Customer data consolidation and deduplication
- CRM platform setup and configuration
- Automated lead follow-up sequences (email + SMS)
- Unsold estimate rehash pipeline
- Close rate and response time reporting
- Training for your team on how to actually use it
AI Coaching & Training
Learn to use AI tools that save you hours every week.
AI tools can write your listing descriptions, summarize your calls, draft your emails, and analyze your data — but only if you know how to use them. We provide hands-on coaching for business owners and teams on ChatGPT, Claude, Canva AI, and workflow automation tools, tailored to your actual daily operations.
What's included
- One-on-one AI coaching sessions
- Tool selection based on your workflow
- Prompt engineering for your specific use cases
- Automation setup (Zapier, Make, native integrations)
- Team training workshops
- Ongoing AI implementation support
Monthly Performance & Growth Reporting
See what's working. Kill what's not.
Every month you get a clear, branded report showing your search rankings, traffic, AI visibility score, review growth, competitor movements, and what we did to move the needle. No jargon, no fluff — just the numbers that matter and what they mean for your business.
What's included
- Organic traffic and keyword ranking trends
- AI visibility score and brand mention tracking
- Google Business Profile performance metrics
- Review generation progress
- Competitor movement alerts
- Action items and next month's priorities
See What the Audit Reveals
Wondering what a digital presence audit actually looks like? View a sample report with real scores, competitor comparisons, and prioritized recommendations.
View sample results →Industries We Serve in Chatham-Kent & Ontario
We work with local businesses across every industry — if you serve customers in a local market, we know how to get you found online and recommended by AI.
Home Services & Trades
Roofing, landscaping, general contractors, renovations, property maintenance
Restaurants & Hospitality
Restaurants, cafés, hotels, catering, event venues
Retail & E-Commerce
Shops, boutiques, online stores, specialty retailers
Professional Services
Law firms, accounting, insurance, financial advisors, consultants
Health & Wellness
Dental, chiropractic, physiotherapy, optometry, veterinary
Real Estate
Brokerages, agents, property management, home builders
Agriculture & Rural
Farms, equipment dealers, agribusiness, co-ops, feed suppliers
Automotive
Dealerships, repair shops, detailing, parts suppliers, body shops
See How You Stack Up Against Competitors
Every engagement includes competitive benchmarking. We show you exactly where your competitors are beating you — and where you can win.
Keyword Gaps
Which keywords your competitors rank for that you don't — and which ones are easiest to take.
Backlink Gaps
Who links to your competitors but not you. We build a strategy to close the gap.
AI Mention Comparison
When someone asks ChatGPT or Perplexity for a local recommendation, who gets mentioned — you or them?
Review Comparison
How your Google review count and rating compare to every competitor in your market.
Traffic Estimates
Estimated organic traffic for you vs competitors. See who's winning the search game.
Agency Accountability
Already have a marketing agency? We'll show you exactly what they're doing — and what they're missing.
Simple, Transparent Pricing
Start with a free audit. Upgrade when you see what's possible.
Audit & Fix
One-time deep dive
From $499
- Full digital presence audit (53 signals, 4 categories)
- Competitor benchmarking report
- AI visibility assessment
- Prioritized action plan with owner + timeline
- Schema markup implementation
- Google Business Profile optimization
Growth Retainer
Monthly partnership
From $799/mo
- Everything in Audit & Fix
- Monthly SEO and AI optimization
- Content creation (blog posts + landing pages)
- Review generation system management
- Competitor tracking and gap reports
- Monthly performance report with strategy call
Full Build
Website + systems + launch
From $3,500
- Custom website design and development
- Full SEO foundation and Search Console setup
- CRM setup and lead automation
- Google Business Profile setup
- AI readiness optimization
- 30 days post-launch support
Frequently Asked Questions
Common questions about our web design, SEO, and AI search optimization services.
What is AI search optimization and why does my business need it?
AI search optimization (also called AEO — Answer Engine Optimization, and GEO — Generative Engine Optimization) ensures your business gets recommended when people ask AI tools like ChatGPT, Perplexity, Google AI Overviews, and Claude for local recommendations. Over 40% of searches now involve AI-generated answers. If your business isn't structured for AI comprehension — with proper schema markup, entity data, and content format — you're invisible to a growing segment of customers.
How is Fieldstone Digital different from other web design agencies?
Most agencies build a website and walk away. We build the website, optimize it for Google and AI search engines, set up your CRM and lead automation, manage your Google Business Profile, track your competitors monthly, and report on everything. One partner handles your entire digital presence — not five disconnected vendors. We're also local to Chatham-Kent, so we understand the market you're competing in.
What does the free audit include?
The free digital presence audit scores your business across 53 signals in 4 categories: Technical SEO, Entity & Schema, AEO Readiness, and LLM Visibility. You get a score, category breakdown, competitor comparison, and prioritized action plan — all at no cost.
How long does it take to see SEO results?
Technical fixes (site speed, schema markup, indexing issues) can show improvements within 2-4 weeks. Keyword ranking improvements typically take 2-4 months of consistent work. AI search visibility improvements can happen faster because the landscape is newer and less competitive. We provide monthly reports so you can see exactly what's changing and why.
Do you work with businesses outside Chatham-Kent?
Yes. Our primary focus is Chatham-Kent and Southwestern Ontario — including Windsor, London, Sarnia, and surrounding areas — but we work with local businesses across Ontario. The tools, strategies, and reporting are the same regardless of location. If you serve a local market and want more customers from search, we can help.
What is a Growth Retainer and what does it include?
The Growth Retainer is a monthly partnership where we continuously optimize your digital presence. It includes monthly SEO work, AI search optimization, content creation (blog posts and landing pages), review generation management, competitor tracking, and a monthly performance report with a strategy call. It's everything you need to grow your online visibility month over month, starting from $799/mo.
Can you audit what my current marketing agency is doing?
Absolutely. Many clients use us alongside their existing agency — or specifically to audit what their agency is delivering. Our competitor intelligence reports show exactly what's working, what's being missed, and where the gaps are. Think of it as a second opinion backed by data, not guesswork.
What platforms and tools do you use?
We use industry-leading tools including Semrush for SEO and competitor analysis, Google Search Console and Analytics for traffic data, custom AI monitoring for brand mentions across ChatGPT, Perplexity, Gemini, and Claude, and purpose-built dashboards for reporting. Your website is built on modern frameworks (Next.js, React) for maximum speed and SEO performance.
Not Sure Where to Start?
Get your free digital presence audit — we'll show you exactly where you stand, how your competitors compare, and what to fix first. No sales call, no pressure, no credit card.