Get found.
Marketing, websites and local visibility for owner-led businesses.
Everything that drives demand — positioning, websites, local SEO, AI search visibility, Google Business Profile, reviews and lead generation — diagnosed first, then built. Not a campaign. A system that keeps producing calls after the budget stops.
Six things decide whether you get found.
Most owner-led businesses are weak in two of them and fine in the rest. The score tells us which two. That is where the work starts.
- 01Marketing strategyWhat to say, to whom, through which channels — and what to stop doing.
- 02Branding & positioningThe reason a customer should pick you, said plainly and used everywhere.
- 03Local SEOBeing the business Google and AI assistants recommend in your area.
- 04Websites & landing pagesA site that loads, explains, and turns a visit into a call or a quote.
- 05Google Business Profile & reviewsThe listing most customers see first, and the proof that makes them call.
- 06Digital Visibility AuditWhere every engagement starts: an independent grade of how findable you are.
Decide before you spend.
Most small-business marketing is a pile of tactics someone sold you: a boosted post, a directory listing, a website nobody updates. Strategy is the decision about which customers, which message, which channels — and in what order.
You leave with a one-page plan for the next quarter, a number to hit, and a short list of things to stop paying for. Where the plan calls for content, campaigns to past customers, or lead-generation work, we do it — or hand you the plan and let your team run it.
- Who your best customers actually are, and which jobs you want more of
- Where those customers look before they call — search, maps, referrals, AI assistants
- What you are spending, per channel, and what each channel returns
- The offer and the message: is there a reason to choose you over the next result?
- Content and campaigns: what to publish, and what to send to past customers by email or SMS
- Lead-generation plan for the next quarter, with a number attached to it
Give people a reason to pick you that isn’t “we’re the closest.”
Positioning is the sentence a customer repeats when they refer you. If yours is “they do plumbing,” you are competing on price and proximity with everyone else in the map pack.
We work out what you are actually better at, who cares, and how to say it — then make the website, the Google Business Profile, the trucks, the quotes and the review replies all say the same thing. Branding here means the visual and verbal system that carries the position, not a logo project.
- What you are known for now, according to your reviews and your website
- Who you are really competing with for each service, and how they present themselves
- One clear positioning line, and the proof that backs it up
- Name, logo, colours and voice — consistent across site, listing, trucks and quotes
- Service names that match how customers search, not how the trade talks internally
Demand is
a system,
not a campaign.
- 01
Positioning decides whether the click turns into a call.
- 02
The website decides whether the call turns into a quote.
- 03
Reviews decide whether the quote is trusted.
- 04
Follow-up decides whether the quote becomes a job — that part lives under Run better.
Fix one link and the others show the strain. That is why we score all of them before recommending any of them — and why the fastest win is often not the thing you were about to buy. Follow-up and CRM live under Run better.
Be the business Google recommends nearby.
For a service business, local SEO is mostly the map pack, the Google Business Profile behind it, the reviews, and a website that says plainly what you do and where. Increasingly, it is also whether an AI assistant names you when someone asks.
How Fieldstone does local SEO →Google Business Profile audit — $99
- Google Business Profile: categories, services, hours, photos, posts, Q&A
- Reviews: volume, recency, rating, and whether anyone replies
- Citations and NAP: is your name, address and phone the same everywhere?
- Location and service pages that describe real work in a real area
- Technical basics: speed, mobile, indexing, schema
- AI search visibility: are you cited when someone asks an assistant?
A website is a quote form with an argument attached.
It has to load on a phone in a driveway, say who you serve and where in the first screen, and get a visitor to a call or a quote in as few taps as possible. Everything else is decoration.
Fieldstone Build is how we do it: unlimited website design and development requests for a flat monthly fee, one request at a time, most delivered in 48 hours, and you own the code. Landing pages for offers, funnels for campaigns and one page per service all go through the same queue.
- Speed and mobile: does it load in the driveway on a phone?
- The first screen: who you serve, where, and what to do next
- One page per service, written for the customer, not the search engine
- Quote and call paths: how many taps from landing to contacting you
- Trust: reviews, licences, guarantees, real photos of real work
- Tracking: which pages and sources actually produce calls
The listing most customers see before your website.
The map pack shows three businesses. Which three depends on the profile behind each one and the reviews attached to it — far more than on the website. Most profiles were set up once and never touched again.
- Primary and secondary categories, and whether they match the businesses ranking above you
- Services, hours, service area, photos, posts and Q&A — complete and current
- Review count and rating against the three businesses above you
- How consistently new reviews arrive, and how quickly you reply
- Whether asking for reviews is a habit or a hope
Start with the score. Then decide.
Diagnosis before prescription. Three ways in, from free to fully scoped — start wherever you are.
- FreeWebsite scoreInstant, on screen. Grades any public URL across 140+ signals — AI visibility, SEO, local, conversion.
- $49Digital Visibility AuditWebsite + Google + AI + competitors, benchmarked, delivered in 48 hours. Formerly the report card.
- ScopedGrowth AssessmentThe four-category diagnostic — Market, Demand, Systems, Operations — with your biggest constraint and fastest win.
The website score and the $49 audit are graded the same way for everyone, client or not, by a published methodology. Buying implementation gets you the work; it never buys a better grade — that is what makes it an independent marketing audit. Sometimes the answer is SEO or a website. Sometimes the conversation reveals a bigger business problem — that is what the Growth Assessment is for.
What is an independent marketing audit?Read the methodologySee a sample auditPricing
Asked before every Get found engagement.
Is 'Get found' just marketing with a different name?
It is the marketing pillar of Fieldstone: strategy, positioning, websites, local SEO, Google Business Profile, reviews and lead generation. The difference is what comes first. Every engagement starts with a diagnosis — the free website score or the $49 Digital Visibility Audit — so you buy the fix the data supports, not the one that is easiest to sell.
Which of the six services do I actually need?
Usually one or two. The website score and the audit tell you which. A business with a strong site and a thin Google Business Profile needs Profile work, not a rebuild. A business with plenty of traffic and few calls has a conversion or positioning problem, not an SEO problem. We say which, in writing, before anything is scoped.
Do you run paid ads?
Marketing strategy covers whether ads make sense for you, how much to spend and what the landing page has to do when the click arrives — but we do not lead with ads. For most owner-led service businesses the cheaper wins are the Google Business Profile, reviews and the quote path on the website, and those keep paying after any ad budget stops. Where ads belong in the plan, we say so and scope it on a growth call.
Are the website score and the $49 audit still independent now that you sell implementation?
Yes. Both are graded by the same published methodology for every business, client or not. Buying a website, Profile management or Review Growth gets you the work; it never buys a better grade.
What does 'Get found' cost?
Fixed prices where the scope is fixed: the website score is free, the Digital Visibility Audit is $49, the Google Business Profile audit is $99, Review Growth is $299 a month, monitoring is $299 a month, Profile management is from $399 a month and Fieldstone Build is from $299 a month. Marketing strategy, positioning work and the Fieldstone Growth retainer are scoped on a growth call, in writing, before you spend anything.
What if the problem isn't marketing at all?
That happens often. Plenty of leads and no follow-up is a systems problem; plenty of jobs and no margin is an operations problem. When the conversation points there, we say so and move you to Run better or Grow stronger rather than selling you more marketing.
Getting found is one third of it.
Where we do it.
Based in Southwestern Ontario. In person across Southwestern Ontario and Metro Detroit; remote for service-business operators across the US, Canada and Australia.
Find out where
you’re invisible.
Prefer to write? admin@fieldstone.digital or text (548) 488-3395.