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Get found by the people already looking for you.

Marketing, local SEO and websites for owner-led businesses.

Fieldstone Digital helps owner-led businesses get found and then follow up: local SEO, websites, reviews, and the CRM and automation behind them. We find what is holding you back and implement the fix, not just the advice.

  • Marketing
  • Local SEO & websites
  • CRM & follow-up
  • Chatham-Kent · Windsor · Sarnia · London · Detroit
Fieldstone Visibility ScoreSample data
64
out of 100 · four categories, scored 0–100
Biggest constraint
Local search
Website61
Local search38
Reviews72
AI visibility43
Fastest winComplete the Google Business Profile and start asking for reviews.
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We’ll find
the bottleneck.

Diagnosis before prescription. Every engagement starts by scoring how findable you actually are, so you know which problem is costing you customers before anyone sells you a fix.

Website61

Speed, structure, content and whether it converts.

Local search38

Google Business Profile, the map pack, local SEO.

Reviews72

Volume, recency, rating and how you respond.

AI visibility43

Whether assistants can find you and cite you.

Sample scores · every category out of 100

Three ways in, start wherever you are

  1. FreeWebsite scoreInstant, on screen. Grades any public URL across 140+ signals.
  2. $49Digital Visibility AuditWebsite + Google + AI + competitors, benchmarked, delivered in 48 hours.
  3. MonthlyFieldstone GrowthMarketing, SEO, visibility and reviews, managed month to month.

The website score and the $49 audit are graded the same way for everyone, client or not, an independent marketing audit, by design. Sometimes the answer is SEO, sometimes a website, sometimes neither — and we will say so.

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Owner-led businesses that have outgrown winging it.

We specialise in owner-led local businesses, typically 5 to 100 people, with an owner who is still in the middle of everything and would rather not be.

The owner of a small joinery workshop talking through a job with two customers at the bench, machinery behind them.
The businesses we work with: owner-led, hands-on, and past the point where memory is a system.

We understand the business process first. Then we use technology to fix it.

How we work
  1. 01

    Diagnose

    Score the business. Find the constraint that is actually costing you.

  2. 02

    Prescribe

    One plan across marketing, systems and operations, in the order that pays back fastest.

  3. 03

    Implement

    We build it: the website, the pipeline, the automation, the scorecard, the meeting rhythm.

  4. 04

    Coach

    Then we coach the owner and the managers through running it, month after month.

A coach can tell you your follow-up process is broken. Fieldstone tells you that, then builds the new process, the CRM pipeline, the automation, the manager scorecard and the website change — and coaches your sales manager through running it.

Where we work.

Based in Southwestern Ontario. In person across Chatham-Kent, Windsor–Essex, Sarnia–Lambton, London and Metro Detroit. Remotely, with service-business operators across the US, Canada and Australia.

Asked before every engagement.

Is Fieldstone a marketing agency or a consultant?

Both, in one order. Fieldstone is a marketing consultancy that can actually implement: getting found (websites, local SEO, reviews) and following up (CRM, automation). Every engagement starts with a diagnosis so you buy the fix you need, not the one that is easiest to sell.

Do I have to buy everything?

No. Most businesses start in one place (a website score, the $49 Digital Visibility Audit, a Google Business Profile audit, or a growth call) and add only what the diagnosis supports. Plenty of clients only ever need one pillar.

What is the Fieldstone Visibility Score?

Your website, local search, reviews and AI visibility each scored out of 100, with your biggest constraint and your fastest win named plainly. It is how we decide what to work on first.

Is the $49 audit still independent now that you sell implementation?

Yes. The website score and the Digital Visibility Audit are graded by the same published methodology for every business, client or not. Buying implementation gets you the work; it never buys a better grade.

What does 'Follow up' actually include?

CRM and pipeline, lead follow-up and missed-call text-back, email and SMS automation, AI workflows, SOPs and process mapping, dashboards and reporting: delivered on the Fieldstone platform, or built around the CRM you already run (which Fieldstone can also set up and configure directly), and coached into your team. You see everything in your client portal.

Where do you work, and do you come on site?

Fieldstone is based in Southwestern Ontario and works in person across Chatham-Kent, Windsor–Essex, Sarnia–Lambton, London and Metro Detroit. Remotely, we work with service-business operators across the US, Canada and Australia.

What happens on a growth call?

Fifteen minutes with the person who does the work. You describe where the business is stuck; we tell you honestly whether Fieldstone is the right fit and what we would look at first. No pitch, no obligation.

Stop guessing what’s
holding you back.

Or start with the free website score. Instant, no card, no account.

Prefer to write? admin@fieldstone.digital or text (548) 488-3395.

15 minutes, no pitchOr grade your site free

Book a growth call