SEO for Car Dealerships and Auto Repair Shops: What Actually Works
Vehicle sales and service run on opposite search intent under one roof. What actually moves rankings for dealership sales, service departments, and independent repair shops.
Free tools, guides and playbooks for owner-led businesses.
Most of what is on this page costs nothing and asks nothing. Start with a score, read what we would do about it, and only then decide whether you want a hand.
- 01Free toolsThe website score and a growth call. No card, no account.
- 02Guides & articlesPlain-English notes on marketing, systems and running a service business.
- 03PlaybooksThe library, in production. Get told when each one ships.
- 04AssessmentsFrom a $49 audit of your digital presence to the whole-business Growth Assessment.
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Free tools.
Two ways to find out where you stand today, without spending anything.
Website score
FreeInstant, on screen. Grades any public URL across 140+ signals — AI visibility, SEO, local and conversion — with no card, no account and no sales call.
Growth call
Free · 15 minFifteen minutes with the person who does the work. Where you are stuck, whether Fieldstone fits, and what we would look at first. No pitch.
Guides & articles.
Plain-English notes on marketing, systems and running a service business. Written to be acted on without us.
The Metrics That Define AI Search Visibility (And How to Track Them)
AI visibility stops being vague once you measure it. The seven metrics that actually define it, mention rate to competitive share, and how to track each one.
How to Improve Your Business's Visibility in AI Search Engines
Six concrete changes that make ChatGPT, Perplexity, and AI Overviews more likely to name your business: answer-shaped content, crawler access, structured data, consistent facts, third-party corroboration, and tracking.
SEO for Dentists, Lawyers, and Medical Practices: What Actually Works
Professional services compete on local pack visibility more than content volume. What actually moves rankings for dental, legal, and medical practices, and where each vertical differs.
Should You Buy Google Reviews? Here's What Actually Happens
Buying Google reviews feels like a shortcut. Here's what Google's detection actually catches, what the FTC and Competition Bureau now enforce, and what to do instead.
Google Business Profile Categories: How to Pick the Right One
Your primary category shapes which searches you show up for more than almost any other single setting. Here's how to choose it correctly.
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The playbook
library.
Short, specific, written for an owner who has a business to run: one problem, the way we would fix it, the templates to do it. In production now.
Nothing here is for sale yet. Planned pricing is $19–$149 each. Tell us which one you want first and we will let you know the day it ships.
- 01
Weekly Leadership Meeting Playbook
One meeting a week that actually runs the business: agenda, scorecard review, issues list, and who owns what by Friday.
- 02
Contractor KPI Scorecard
The dozen numbers a trades or home-service business should look at every week, and what each one is telling you.
- 03
13-Week Cash Flow Playbook
A rolling thirteen-week cash view you can keep in a spreadsheet, so a slow month never arrives as a surprise.
- 04
Manager Accountability Playbook
How to give a manager a number, a rhythm and a clear line of ownership — without becoming their supervisor again.
- 05
Local SEO Playbook
What actually moves a local business in Google Search and Maps, in the order it pays back.
- 06
Google Review Growth Playbook
A repeatable way to ask real customers for reviews, respond to every one, and keep the flow going after the campaign ends.
- 07
Home Service Marketing Calendar
A twelve-month calendar for HVAC, plumbing, electrical, roofing and landscaping: what to run, when, and why.
- 08
AI Playbook for Small Business
Where AI genuinely saves an owner-led business hours this year, where it does not, and how to start without a science project.
- 09
Quarterly Planning Playbook
How to run a planning day that ends with three priorities, a scorecard and an owner for each — not a wish list.
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Assessments.
Diagnosis before prescription. Fixed prices where the scope is fixed; everything else is scoped on a growth call, in writing, before you spend anything.
- $49Details →
Digital Visibility Audit
Website + Google + AI + competitors, benchmarked, delivered in 48 hours. Graded the same way for everyone.
- $99Details →
Google Business Profile audit
Ten dimensions scored against the three businesses above you in the map results.
- ScopedHow it works →
AI & automation audit
Where hours are leaking, which workflows to automate first, and what to leave alone.
- ScopedHow it works →
Growth Assessment
The whole business, four categories each scored out of 100: Market, Demand, Systems, Operations. Your biggest constraint, your fastest win, a written 90-day plan.
Free first$0
The website score is instant and free — the same grade the $49 audit builds on. Nothing paid is a gate.
IndependentAlways
Graded the same way for everyone, client or not. Buying implementation never changes a score.
Common questions.
Are the playbooks for sale yet?
Not yet. The library is in production. Each playbook is listed here so you can see what is coming and tell us which one you want first; use the contact form and we will let you know when it ships. Nothing on this page is a purchase.
Is the website score really free?
Yes. Enter any public URL and you get a grade on screen — AI visibility, SEO, local and conversion signals — with no card, no account and no sales call. It is the instant preview of the same audit the $49 Digital Visibility Audit completes in full.
What is the difference between the $49 audit and the Growth Assessment?
The Digital Visibility Audit looks at your digital presence: website, Google, AI visibility and competitors. The Growth Assessment scores the whole business — Market, Demand, Systems and Operations — and names the one constraint holding the rest back. One is a fixed price; the other is scoped on a growth call.
Do I have to buy anything to use the guides?
No. The articles are free to read and written to be acted on without us. If you want a second pair of hands, a growth call is fifteen minutes with the person who does the work — and there is no pitch.