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Sample report · demonstration data

What a Fieldstone report card looks like

This page uses demonstration data to show the report’s format: an overall grade, a category breakdown, competitor benchmarking, and prioritized fixes. It is not a real business or a real client.

Four sheets follow, in the order they appear in the PDF. Skip to the sample.

The full report card contains

One time

Checks
140+ graded checks across all eight categories
Benchmark
Two or three real competitors from your market
Fastest wins
Three fixes, prioritised
Format
Plain-English PDF, yours to keep
Turnaround
Within 48 hours

$49

USD, one time

Guarantee. If the report isn’t genuinely useful, email us for a full refund and keep it anyway. At $49, the only risk is finding out. Prices in USD; switch currency in the header.

Sample data throughout · every figure on these sheets is illustrative · your report reflects your site and your market

Report card · sample data

example-business.com

Page 1 of 4
Sample

Overall grade

One score out of 100, with the three pillars that make it up.

52of 100
AI visibility38
SEO health64
Brand presence58

Summary. Overall 52 of 100, the “At risk” band (40–59). One of two local competitors ranks ahead of this business; one ranks behind.

Report card · sample data

example-business.com

Page 2 of 4
Sample

Category breakdown

Every weighted category, scored 0 to 100. Each score maps to specific findings and fixes in the full report.

  1. Crawlability & Indexing
    71
  2. AI Access & Crawlability
    38
  3. On-Page SEO & Structure
    64
  4. Content Quality & Authority
    52
  5. Answer Engine & Zero-Click
    29
  6. Structured Data & Entities
    22
  7. Local SEO & Trust
    58
  8. Page Experience & Conversion
    66

Every business is scored
the same way. Client or not.

Same signals, same weights, same scale. Read the methodology.

Report card · sample data

example-business.com

Page 3 of 4
Sample

Competitor benchmark

How you compare, not just where you stand.

Overall scores and positions for this business and two competitors
BusinessOverall scorePos.

This business

This example

52/ 1002of 3

Competitor A

71/ 1001of 3

Competitor B

44/ 1003of 3

Real reports benchmark against competitors pulled from your own market, not a fixed list.

Report card · sample data

example-business.com

Page 4 of 4
Sample

Fastest wins

Prioritized, not overwhelming: the three fixes with the best return on effort.

  1. 1

    Add FAQPage and Service schema

    No structured data was detected on the top pages, so AI systems have no reliable way to extract what this business does.

  2. 2

    Fix the AI-crawler block in robots.txt

    Several major AI crawlers are disallowed site-wide, which removes this business from AI-generated answers entirely.

  3. 3

    Publish direct-answer FAQ content

    Existing content buries answers under marketing copy. Question-based headings with a direct answer in the first sentence are far more citable.

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Free instant grade, no card, no account.

Want to know how every number is produced? Read the full methodology.

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