Business coaching for owners who have outgrown winging it.
Owner coaching, operations and implementation for owner-led businesses — from operator experience, not theory. Based in Southwestern Ontario, in person across the region, remote beyond. Diagnosed first, then a 90-day plan, then a monthly rhythm the business keeps.
Fifteen minutes with the person who does the work. No pitch, no obligation. If coaching is not the fix, we say so.
- Wk 1Owner sessionThe P&L, the quarter's priorities, the people decision being avoided.
- Wk 2Scorecard reviewFive to eight numbers, a name beside each. What is off, what changes this week.
- Wk 3Manager sessionOne manager, one number they own, one skill to build this month.
- Wk 4Scorecard + build checkThe numbers again — and whether the thing we said we would build got built.
Between sessions: the building. Scorecards, agendas, processes — and whatever the plan calls for under the other two pillars.
Who it’s for.
Owner-led businesses, typically 5 to 100 people, that have outgrown winging it. Service businesses, trades, contractors and growing local companies most often. The owner is capable, busy, and still in the middle of everything.
Home services — HVAC, plumbing, electrical, roofing, landscaping — is our flagship vertical. Home service business coaching →
- 01Every decision still runs through you, including the small ones.
- 02Managers have titles, but no number they own.
- 03The P&L arrives from the accountant months late and nobody acts on it.
- 04Meetings happen when something breaks, not on a schedule.
- 05Revenue is growing. Profit, cash and your evenings are not.
- 06You have read the books. The business still runs on winging it.
What coaching with Fieldstone is. And what it isn’t.
Owner coaching
A monthly session on the decisions that move the business — pricing, hiring, sales, what to stop doing — and a weekly look at the numbers so those decisions are made on facts.
Operations
Rhythms, scorecards, roles and process, built into the way the business runs. Not a lecture on operations; the operating system itself.
Implementation
The scorecard gets built. The meeting agenda gets written. If the constraint is follow-up or demand, the CRM, the automation, the website or the profile get done under Run better and Get found.
- Motivation. If you needed a pep talk you would not have read this far.
- Life coaching with a business logo on it. We work on the business, and on you only as far as the business needs.
- A curriculum. No workbook, no twelve-module programme, no franchise vocabulary.
- Advice without hands. Nothing here ends with a slide deck and a handshake.
- A named system. Plain rhythms — weekly, monthly, quarterly — shaped to your business.
Diagnosis.
Plan.
Then the work.
Nobody gets prescribed coaching before the business has been scored. If Operations is not the constraint, the plan starts somewhere else.
- 01
Growth Assessment
Score the business across Market, Demand, Systems and Operations. Name the biggest constraint and the fastest win. Scoped, in writing.
- 02
90-day plan
Three to five priorities, each with an owner and a date. A scorecard of the numbers that will show whether they are working.
- 03
Monthly advisory + implementation
Weekly scorecard review, monthly owner session, quarterly planning day. In between, the building — scorecards, agendas, processes, and anything under the other two pillars the plan calls for.
What we work on.
The topics that come up in almost every owner-led business. Which ones, and in what order, is what the diagnosis decides.
- 01
P&L understanding
Reading it monthly, as an operator. Gross margin, overhead, what the number is actually telling you.
- 02
Pricing & margin
Price by job type, not by habit. Which work makes money, which work only makes noise.
- 03
Sales management
Estimate follow-up, close rate, who owns the pipeline, what a good week of selling looks like.
- 04
Hiring & role clarity
Who owns what, in writing. Hiring for the seat that is actually empty, and saying no to the one that is not.
- 05
Manager development
Turning your best doer into a manager who can run a team, hold a standard and read a number.
- 06
Accountability
Owners named, dates set, missed priorities discussed rather than buried.
- 07
Meeting rhythms
A short weekly meeting that decides things. A monthly review. A quarterly reset. Kept.
- 08
KPIs
Five to eight numbers on one page. Built in whatever your team will actually open.
- 09
Exit & acquisition readiness
Getting the business ready to sell, evaluating and integrating an acquisition, and the EBITDA work that matters to a buyer or a lender — including contracted work for business brokers and private equity.
Business coaching in Chatham-Kent, Windsor, Sarnia and London.
Fieldstone is based in Southwestern Ontario. Coaching happens in person across the region — Chatham-Kent, Windsor–Essex, Sarnia–Lambton, London and Metro Detroit — and remotely for service-business operators across the US, Canada and Australia. In person matters for planning days and the first quarter of a new rhythm; the weekly and monthly work runs fine either way.
Asked before every engagement.
What does a business coach at Fieldstone actually do?
Three things. Coach the owner monthly on the decisions that move the business. Build the operating rhythms — scorecard, meetings, roles, process — into how the business runs. And implement, so the plan does not stall: the scorecard gets built, and where the constraint is systems or marketing, that work is done under Run better and Get found.
Who is business coaching for?
Owner-led businesses that have outgrown winging it — typically 5 to 100 people, with an owner who is still in the middle of everything and would rather not be. Service businesses, trades, contractors and growing local companies most often; home services is our flagship vertical.
How much does business coaching cost?
Fieldstone Advisory is scoped on a growth call and put in writing before you spend anything. The scope depends on the size of the leadership team, how much implementation is attached, and whether we work in person or remote. There is no price on this page because there is no honest single number.
Do you work in person or remotely?
Both. Fieldstone is based in Southwestern Ontario and works in person across Chatham-Kent, Windsor–Essex, Sarnia–Lambton, London and Metro Detroit. Beyond that, coaching runs remotely for service-business operators across the US, Canada and Australia.
How is this different from other business coaches?
Operator experience and implementation. Fieldstone runs a business too, so the advice comes from having done the thing rather than read about it. And the engagement includes building — scorecards, meeting agendas, processes, and the systems and marketing work under the other two pillars — instead of ending at the conversation.
What happens first?
A growth call: fifteen minutes with the person who does the work, no pitch. If it is a fit, the Growth Assessment scores the business and names the constraint. Then a 90-day plan, then monthly advisory. If coaching is not what the diagnosis supports, we will say so and point you at what is.
Do you help with buying or selling a business?
Yes. Getting a business ready to sell, evaluating and integrating an acquisition, and the EBITDA work that matters to a buyer are part of Grow stronger, on the same operating work as the rest of coaching — clean numbers, documented process, a plan with owners and dates. We also work under contract with business brokers, boutique private equity firms and platforms. See Exit & acquisition readiness on the coaching pillar page.
Coaching that shows up
with a scorecard, not a slogan.
Fifteen minutes with the person who does the work. Bring the number that worries you; we will tell you honestly whether Fieldstone is the right fit.
Prefer to write? admin@fieldstone.digital or text (548) 488-3395. See the whole pillar at Grow stronger.