🔧HVAC & Trades
Homeowners in Chatham-Kent search for furnace repair, AC installation, and plumbing emergencies every single day. If your business doesn't show up in Google, Maps, and AI search results like ChatGPT and Perplexity, you're handing those calls to your competitor down the road.
The Challenge
When a furnace dies at 10 PM in January, homeowners grab their phone and search. If your site is buried on page two or your Google Business Profile is incomplete, that emergency call goes to someone else. Every missed ranking is a missed $400+ service call.
You do great work but your last Google review is from 2022. Meanwhile, your competitor has 47 new reviews this year. Homeowners trust recent reviews, and so do Google's algorithms. Stale reviews signal a stale business.
When someone asks ChatGPT or Perplexity 'best HVAC company in Chatham-Kent,' your business isn't mentioned. AI models pull from structured data, authority content, and schema markup — things most trades websites completely lack.
Our Approach
We optimize your site for high-intent searches like 'furnace repair near me,' 'emergency plumber Chatham,' and 'AC not working.' Service pages, schema markup, and Google Business Profile optimization put you at the top when it matters most.
We build a system that automatically requests reviews after every completed job. Text or email follow-ups, direct links to your Google profile, and response templates so your review count grows on autopilot.
We structure your website so AI models like ChatGPT, Perplexity, and Google AI Overviews can cite your business. FAQ schema, service area content, and authority signals make you the answer, not just a search result.
Audit Insights
After auditing dozens of hvac & trades websites across Southwestern Ontario, these are the most common issues we uncover.
Most HVAC sites have one generic 'Services' page instead of dedicated pages for each service in each community. A page for 'Furnace Installation in Chatham' ranks far better than a generic list.
Almost zero trades websites in Southwestern Ontario use LocalBusiness, Service, or FAQ schema. This is the easiest win for AI search visibility and rich snippets in Google.
Page speeds over 5 seconds, no mobile optimization, and designs from 2017. Google's Core Web Vitals directly impact rankings — and slow sites kill conversions. Every second of load time costs you calls.
76%
of people who search for a local service visit a business within 24 hours
46%
of all Google searches have local intent — your neighbours are searching right now
$1,200+
average lifetime value of a single HVAC maintenance customer in Ontario
FAQ
Most HVAC and trades clients see measurable increases in calls within 60–90 days. Google Business Profile optimizations can show results even faster — sometimes within weeks. We focus on high-intent keywords first so you get revenue-generating traffic before anything else.
Word of mouth is powerful, but even referrals Google your name before calling. If they find an outdated site or nothing at all, you lose credibility. A modern website with reviews, service pages, and proper SEO turns referrals into booked jobs and attracts entirely new customers.
AI search tools like ChatGPT, Perplexity, and Google AI Overviews are changing how people find services. Instead of scrolling through results, people ask questions and get direct answers. If your business isn't structured to be cited by these tools, you're invisible to a growing segment of customers.
We focus on organic search, local SEO, and AI visibility because these deliver compounding returns. Unlike ads that stop the moment you stop paying, SEO builds lasting assets. That said, we can advise on paid campaigns and refer you to trusted partners if Google Ads makes sense for your situation.
Explore Our Services
These services work together to build a complete digital presence for hvac & trades businesses.
Run a free audit on your HVAC or trades website and see exactly where you're losing visibility — in Google, Maps, and AI search.